Alex founded IC Design in 1998 and is passionate about integrating great design into all levels of communication and the positive impact this has on a commercial level.

Born in Stockholm, Sweden but resident in the UK since 1985, she thrives on the challenge of managing IC Design in London – one of the most creative cities in the world. Alex is our creative lead and is especially involved with brand strategy, positioning, UX and also runs our client workshops.

Alex is a member of the Board of the Swedish Chamber of Commerce for the UK and is also head of communications at SveaBritt UK.