Securing the future
The Swedish Chamber of Commerce for the UK was established in 1906 and has a long tradition of promoting trade between Sweden and the UK as well as providing a forum for Members to exchange business ideas, experiences and, ultimately, products and services.
In 2007 ic design were asked to re-brand the chamber to create an identity which would have a sense of contemporary relevance as well as be evocative of the organisation's 100 year history. We also delivered a range of items including stationery, marketing literature and event graphics.
"ic design delivered a brand which captivated the Chamber's Swedishness and at the same time balanced its history and tradition with a modern touch. The graphic uplift has been a success and has enabled the Chamber to pursue its aims with the support of an attractive graphic profile." Communications Manager