Creating desire
Founded by Arthur Sanderson in 1860, Sanderson is an internationally renowned brand in the field of interior design and decorating. A quintessentially English company best known for its fabrics and wallpapers. Having been granted a Royal Warrant in 1923, Sanderson still supplies fabrics, paint and wallcoverings to HM Queen Elizabeth II and British Royal Palaces. In 2010 Sanderson celebrated its 150th anniversary, making it the oldest surviving English brand in its field.
We supported the launch of the Ione collection by Maggie Levien. Work included a brochure, press releases in 7 languages including Russian and Chinese, magazine advertising, and the branding of the pattern books.
We also supported the 150th celebrations with the creation of a special press release (7 languages) which included a full historic account of Sanderson's historic key events, as well as point of sale merchandising to mark the event.