Building for the Future
MacFarlane's is a well-known and loved neighbourhood delicatessen in Clapham, South London, serving a range of gourmet goodies such as artisan cheese, meats and grocery foods to the discerning locals. Following new ownership in 2010, IC Design was brought in to rebrand the deli, creating a new identity and brand platform which has been applied to marketing and sales material including packaging, photography, webpage and printed literature.
The result is renewed interest and a bit of a buzz at local level which has ensured the business can continue to develop and grow. In summer 2011 a table dining offering has been introduced and events are planned for the Autumn to further grow the customer base. IC Design continue to consult and provide creative services to the owners.